Blogs

Panda

Goal - De-rank sites with low-quality content.

It is launched in Feb24, 2011. This update isto reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research.Google Panda is an algorithm used to assign a content quality score to webpage’s and down-rank sites with low-quality, spammy, or thin content.

Important Note For this Reason your website may be in Danger

• Duplicate content.
• Plagiarism.
• Keyword stuffing.
• Poor user experience.

Penguin

Goal - De-rank sites with spammy, manipulative link profiles.

It is launched on 24 April 2012. This update is designed to tackle low-quality content. It started with Panda, and then it was noticed that there was still a lot of spam and Penguin was designed to tackle that.Google Penguin aims to identify and down-rank sites with unnatural link profiles, deemed to be spamming the search results by using manipulative link tactics.

Important Note For this Reason your website or keyword may be in Danger

• Links coming from poor quality, "spammy" sites.
• Paid links.
• Links are coming from Irrelevant sites.

Pirate

Goal - De-rank sites with copyright infringement reports.

It is launched on Aug 2012. Google's Pirate Update was designed to prevent sites that have received numerous copyright infringement reports from ranking well in Google search. Don't use anyone's content without the copyright owner's permission.

Hummingbird

Goal - Produce more relevant search results by better understanding the meaning behind queries.

It is launched on 22 Aug 2013. Google Hummingbird is a major algorithm change that has to do with interpreting search queries, and providing search results that match searcher intent, rather than individual keywords within the query. Due to this update we find Conversational Search, foundation of voice search, improving local search.

Important Notefor this Reason your website or keyword may be in Danger

• Exact-match keyword targeting.


• Keyword stuffing.

Pigeon

Goal - Provide High quality, relevant local search results.

It is launched on 24 July 2014. This core algorithm, meaning that the same SEO factors are now being used to rank local and non-local Google results. This update also uses location and distance as a key factor in ranking the results.

Important Note for this Reason your website or keyword may be in Danger

• Lack of source of information in local directories (if relevant).


• Poorly optimized pages.


• Improper setup of a Google My Business page.

Mobile Friendly Update

Goal - Give mobile friendly pages a ranking boost in mobile SERPs, and de-rank pages that aren't optimized for mobile.

It is launched on April 21, 2015. Google's Mobile Friendly Update (aka Mobilegeddon) is meant to ensure that pages optimized for mobile devices rank at the top of mobile search, and subsequently, down-rank pages that are not mobile friendly. Visiting these sites via mobile browser and slower processors shows that page speed and load time seems to be a heavier weighted ranking factor over this new mobile-friendly update. Google is introducing a mobile friendly test where you can find your website is mobile friendly or not.

Important Note for this Reason your website or keyword may be in Danger

• Lack of a mobile version of the page.
• Improper viewport configuration.
• Takes time to Page respond in your mobile .
• Not using plugins.
• Text size.

Rank Brain

Goal - Deliver better search results based on relevance & machine learning.

It is launched on October 26, 2015. RankBrain is a system by which Google can better understand the likely user intent of a search query.

Important Note for this Reason your website or keyword may be in Danger

• Poor user experience.

Possum

Goal - Deliver better, more diverse results based on the searcher's location and the business' address.

It is launched on September 1, 2016. This update works on Google's local ranking filter. More importance given to the local search to provide better search query.

Important Note for this Reason your website or keyword may be in Trouble

• If you did not sharing your physical address to your business.

Fred

Goal - Filter out low quality search results whose sole purpose is generating ad and revenue.

It is launched on March8, 2017. This updated mainly targeted if someone violate Google’s Webmaster Guidelines &targeting low-quality content meant to generate revenue.

Important Note for this Reason your website or keyword may be in Trouble

• Low value, heavy affiliate and ad – centered content .


• Through the black hat technique people making their website on top & earn money by ads.

Bert

Goal - Bert improve search quires to provide better information.

It is launched on October 21, 2019. BERT allows Google to better understand words in the context of search queries.